Tag: social media campaign

I love this clever campaign from Burger King after they decided to sponsor Stevenage FC in the real world because the team would appear in the computer game Fifa alongside the big teams. So they then created an online challenge to get people to get their own Stevenage team to be brilliant and buy the best players – in other words getting visibility on their brand. What a great idea for a relatively low budget. The whole campaign is wrapped up in a clever social media video. The bumf says: Brands pay millions to get soccer’s biggest players to endorse ... Read more