Tag: ethics
Does Public Relations have an Ethics Problem?
PR has faced a long fight to be considered an ethical profession. The industry’s association with ‘spin’, propaganda and cover-ups has led to many practitioners abandoning public relations titles altogether and rebranding as ‘communicators’. I’m sure the vast majority of PRs do strive to conduct campaigns in as morally sound way as possible however it is the case that when there are a few acting in a way that is unethical it damages the reputation of the industry as a whole. Here I will discuss why PR ethics has become a hot topic in recent weeks and why ethical practice ... Read more