Month: November 2018
Our video campaign to help Goldsmiths this Christmas
This post was originally posted on the Prohibition blog but I felt it would be useful to share this on my own blog too. So a couple of weeks ago all of the chatter online (apart from Brexit) was all about the latest John Lewis advert and a little boy called Reg buying a new piano. I don’t think they sell Pianos but I liked it, all the same, despite it being a very different approach for them this year. So this week we are delighted to reveal our own video-led Christmas campaign for our client and leading high-street jeweller ... Read more
The Death of Google+ and what it means for us all in 2019
Google+ first landed on the internet back in 2011, eager for a slice of the social networking pie. Launched to directly compete with Facebook, some did say at the time it was fighting a losing battle (me included) and it does now appear they may have been right. Last month, Google announced it would be closing down Google+ to consumers in August 2019 and concentrating purely on business users. But what do these changes mean for us in PR and marketing? Is that a good thing or a bad thing? The new social networking site attracted early interest with more ... Read more
Book review: The Art and Craft of PR
So a couple of weeks ago I was contacted online and asked if I would be interested in receiving a free copy of the new book: The Art and Craft of PR by Sandra Stahl. For those of you that haven’t heard of her, Sandra is a co-founder of the PR agency, Jacobstahl, Adjunct Professor in the Branding and Integrated Communications master’s degree program at The City College of New York, and now a published author. She has more than 30 years of experience in communications. This book is apparently aimed at focusing on the truth about public relations. In Sandra’s ... Read more