Month: November 2017
Facebook’s war with Snapchat moves up a gear but what does this mean for PRs?
Mark Zuckerberg’s plight for worldwide domination was coming along nicely. In fact, it seemed all too easy, that was until Snapchat. When Spiegal declined a decent offer of $3 billion back in 2013 from Mark Zuckerburg, the owner of Facebook, Instagram and Whatsapp, wasn’t just going to sit back and twiddle his thumbs. I wrote a post back in June about why Facebook stories were failing in my opinion. First came Instagram stories, then Facebook and even Whatsapp. Whilst arguably Instagram stories caused a wave, the others somewhat fell flat. So what could Mr Zuckerberg do next? Give up? Let ... Read more
The importance of WANTING to do PR work experience.
I have noticed a change in attitude over recent years of students that have picked PR or journalism degrees. For those that don’t know the PR degree (of which I sometimes lecture for) asks their students to get valuable work experience to get real work for their portfolios. This becomes an intrinsic part of their degree and as the years go by the student’s portfolio gets better and better. It’s actually the reason I got my first PR job in London against 400 other applicants – the fact I had real-life PR experience won me the job. Some students are ... Read more