Month: July 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team. Everything is fine and dandy until the shit hits the fan and things start to unravel – this is usually when the PR team are called in and start to earn their wages and all of a sudden they start getting listened ... Read more

With campaigns becoming increasingly more integrated and digital, I like to stay abreast of what has been happening in the creative sector. I mean it can’t hurt to be aware of the finest campaigns and the best ideas and executions can it? I like to use them as inspiration for our next campaign at Prohibition although often they are in completely different sectors but it can help you whilst you are scratching your heads in a brainstorm. As I write this I can’t believe it’s already the 19th July, so as we are easily half way through the year. What ... Read more