Month: June 2017
Here’s the reason why Facebook stories are failing
On the first day, Evan Spiegal created Snapchat. On the second day, Mark Zuckerberg pioneered a huge infiltration of clone after clone of the Snapchat stories feature, with every branch of the Facebook family tree miraculously adding an almost identical version of the mobile app’s features to its platforms. This copycat movement led firstly by Instagram and shortly after followed by Facebook and WhatsApp (yeah, I’d forgotten about WhatsApp stories already as well). With every social platform copying the feature, the social media marketing world watched with interest. The situation becoming such a joke, that stories instigated a meme coined ... Read more