Month: February 2017
This is how the social networks could stop 82% of fake news
Fake news has been grabbing the headlines a lot recently but is it really that new to us in the PR industry? Sure, it’s a clever way to make money from content that appears to have been exploited but brands have been pushing sponsored content and (or advertorials as we call them in the business) since well before I started my PR career back in (coughs quietly) 1998. We just never coined the phrase Fake News – we simply said “Sponsored Page” or “Advertisement Feature” as that was far more civilised but it amounted to the very same thing, content ... Read more
The making of the new augmented Gruffalo Spotter app – Great for fun with the kids
I love this idea, if you are parent like me frantically searching for outdoor activities to keep your kids entertained. You will most definitely know who the Gruffalo is – he has terrible teeth in his terrible jaws etc. Well in the first development of its kind, Magic Light Pictures and Forestry Commission England bring its characters to life in the forest with a rather cool augmented reality app. Click here to find your nearest trail to test it out, for my Northern readers – there is a nice one in Dalby Forrest that I will be trying out soon. ... Read more