Month: February 2016

Google confirms big changes to the face of its PPC advertising

Seller Ratings and Quality Score become even more significant in light of new changes In a very recent announcement, Google has confirmed that it will no longer display advertisements on the right hand side of its search engine result pages. This may sound a small thing but it could be a rather significant change, in a statement Google confirmed: “We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able ... Read more

Meadowhall Sharing The Valentine’s Love (video)

Here is a nice little campaign we have been helping with recently. The campaign is all about spreading the love in order to get people to celebrate Valentines Day over at Meadowhall in Sheffield. This campaign is a nice touchy feely one as most Valentines campaigns are. It involved a strong media partnership with a radio station and a live stunt that took place over Valentines weekend.

VTECH Crisis PR FAIL keeps rolling after major hack attack

The last couple of months have been rather choppy for children’s tech brand VTECH. Two months ago its online app store was hacked and personal data of more than 4.8 million adult customers and 6.3 m children was allegedly stolen causing a major customer outcry. The APP store has been down ever since, until this week, when it sprung back up. The company has apparently upgraded its security in the two months it has been down, but unfortunately in a major PR Fail it also updated its Terms and Conditions and buried a few things in there that have caused ... Read more

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