Month: July 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. Most of the people I speak with will have a strong interest in digital, online or modern public relations strategy. My first interview was with Arik C. Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR ... Read more

I have been busy this week at Prohibition HQ, reading this and that, but something that really stood out to me was the interesting annual study on Social Journalism which is conducted each year by Cision and Canterbury Christ Church University. Each year the results chart the changing ways journalists and media professionals use social media for their work and in their communication with us, the good old PR professionals. The report isn’t commissioned just in this country as it gathers data from the United States, United Kingdom, Germany, Finland, Sweden and Australia. So it’s very interesting to check out, as ... Read more

You know I love a clever idea or quirky campaign. Well this week I was sent this little beauty and I love the simplicity of it. This initiative was created by Leo Burnett from Buenos Aires for Samsung’s Argentinian corporate office to promote road safety, what better way to demonstrate Samsung’s high definition TV screens and road safety than simply combining the two to create a truck that you can see right through? Absolute genius and it makes for a great video – I think they could have come up with a snappier name for the truck though.

Well I think it’s fair to say that I have had a busy few months, and in fact, the last twelve seem to have been the busiest in my entire career. My PR Agency Prohibition has thankfully been winning new clients hand over fist and this week our work was recognised externally, on a regional level, after we were included in the North’s Top 50 PR Agencies.  The list which is released every year, albeit for a bit of link bait, ranks each PR agency according to its financial information taken from Companies House and also from supplementary information from ... Read more