Month: July 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. Several years have now passed since the birth of Web 2.0 and the social media bandwagon has rolled out of many towns because most of us are now used to using social media. The media industry has also adapted – albeit slowly – its practices to use it as a credible source/resource to ... Read more

A couple of weeks ago the world’s biggest cycling race The Tour De France  hit my home town of Harrogate. It was nothing short of the best event I have ever attended in Yorkshire, as my town was taken over by the world’s media and cycling enthusiasts from across the world. We had people from anywhere and everywhere and the region just turned into one huge street party. With the streets being closed down, everyone was walking and partying the atmosphere was brilliant. I miss it a little bit if I am honest, so to help you and I get ... Read more

Here’s another nice stunt video from the automotive industry that gets a product benefit across. A self-driving car is something we can all see in the future (not too far away if Google have anything to do with it) but Hyundai already have it! Instead of talking the talk they went straight in and walked the walk by making this clip. Its slogan ‘smart technology to care for you, because we care for you’ might sound a tad cheesy but they couldn’t have chosen a better way to prove it. This ludicrous video shows drivers jumping off moving cars and ... Read more