Month: January 2014

Earlier this week my team and I launched a piece of work looking at the evolution of social media in 2014. I wrote a blog about the ten channels which I felt had changed the face of the social web. Some people agree and some have pointed out other platforms that could have been included. The truth is there are thousands and we picked the majority we felt had really stood out over time. If you want to see which were my top ten you can read the post here. Courtesy of: Prohibition

At my agency Prohibition you are probably aware we run one of the UK’s leading student magazines, Student Wire, and subsequently, we have become specialists in student/youth marketing, advising clients and brands of all sizes into how they can engage with this notoriously fickle audience. This has been widened even further with me lecutring at a number of Universities over the last couple of years but I actually enjoy it. Social media touches every age group, from teens on Whatsapp, Instagram, Vine and Snapchat through to an older market and business professionals on LinkedIn. With its wide spectrum of ages, ... Read more