Month: December 2013

My life is finally complete as today I am researching social campaigns that use cats – yes I know. However, I came across this campaign by Disney called #Disneyside which happened last month which basically encouraged YouTube superstars to visit the park for a day for free as long as they created their own content. I can see why people went along as everyone would love a free trip to Disney (I have never been are you listening Disney???). In this clip Grumpy Cat finds her Disney Side with the help of one of the seven dwarfs with a similar ... Read more

We have all been noticing it for the last twelve months or so, but it has now been confirmed that there is an active reduction in our Facebook page’s organic reach. According to Advertising Age the social network has starting marketing the fact that you need to promote your brand’s Facebook status if you want it to be seen by the majority. Facebook used to share your content based on its algorithm Edgerank but around this time last year marketers started complaining of content being throttled. We manage around 20 Facebook pages at Prohibition and also noticed that content wasn’t ... Read more

This PR stunt by Amazon caught my eye. The story is Amazon is launching a set of drones in several year’s time and currently testing them. You can watch the very clever video below. This stunt has been covered everywhere, so much kudos to the PR team responsible but more importantly I actually love the video which makes it almost seem like a reality. I almost thought it was April 1st when I heard this story on the news last night. And then today Waterstones has combated this to get some much needed headlines with the announcement of a new ... Read more