Month: October 2013
The death of Edgerank: How To Optimize For Facebook’s Newsfeed Algorithm
As you may have heard, Facebook EdgeRank is no more. A Facebook insider confirmed that the term [EdgeRank] is no longer being used internally (and hasn’t been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed when users log into Facebook. While Facebook has not explicitly told us what these factors are, they have shed some light on the process involved in developing their most recent ranking algorithm update. The company surveyed thousands of users, asking questions to help determine what exactly makes a “high-quality” Facebook Page post. ... Read more
Banksy sells his artwork for just 40 pounds in PR stunt
So Banksy one of my personal heroes has done it again with a PR stunt to beat all others. A few days ago he arranged to have an old guy sell his really very expensive art on a random broken looking market stall in New York. He was selling them at just $60 each and as hundreds of people walked past they all clearly thought they were copies rather than £20,000 of true genius. Only three people bought one with one rather lucky customer saying: “I just need something for my walls” as he buys two of them. How lucky ... Read more