Tag: Social Advertising

I have had a busy few weeks sorting a number of new team members out and adding a variety of new bits of software to our arsenal. One thing I really wanted to do was get involved in AI-driven paid social. We have been delivering paid social campaigns since organic social decided to take a huge dip and Mr Zuckerberg’s wallet starting getting fatter. I have always said that I felt advertising is driven by numbers first then creativity and I wanted a robot to delve into the numbers and then me and my team could use that to drive ... Read more