Month: September 2019

  I thought this video was interesting today, this is the CIPR interviewing Danske Bank’s Vicky Davies and she speaks very eloquently on the fact that reputation is now everything in business. I find this clip quite refreshing as most companies see us PR people as purely press release machines. It’s so good to see a senior board member believing in what PR can help to achieve and maintain – a much better reputation. Often the only time a marketer realises the importance of communications is when the proverbial hits the fan and you need a PR team to deal ... Read more

I have had a busy few months working with a number of different Universities sorting various social media training courses and delivering new content marketing strategies for them. One of the things that is close to my heart is the creation of brand ambassadors no matter what industry you are in whether that is Education or FMCG. So I have been delering training courses to a number of academics around the country to show them how to get the most from social media marketing and to help them aid their own online profiles. By now, most people know the main ... Read more