Month: December 2018
Analysis – was Wetherspoon’s right to ditch social media?
I thought this would do nicely for an end of year post, back in April, J.D. Wetherspoon’s announced that it would be closing down its social accounts with immediate effect. But looking back nine months on, was this really the right business decision? I take a look and perfom some social listening to find out. Wetherspoon’s 44,000 Twitter followers and 100,000 Facebook fans were relatively small for a large and relatively successful FTSE250 company. With around 900 social media accounts for its pubs, it would certainly be a mammoth task to even try to manage all of those – no ... Read more