Month: February 2015
The power of personalisation and Thomas Cook’s Brochure Star
I was contacted this week by the outreach team at Thomas Cook a bout its new user-generated content campaign called Be a Brochure Star as they thought I would be interested. I thought it was a nice and simple idea where the brand gives its customers the opportunity to personalise their very own holiday brochure. The user can easily upload their holiday snaps, personalised captions and a chosen colour scheme giving people the control to their own brochure. I remember as a kid always wondering who the people were in the pictures and now it could be you. There can be no ... Read more