Month: April 2020
No longer business as usual – how can brands weather the Corona crisis?
As the UK closes its third week of the Coronavirus crisis, I am still getting used to the short commute downstairs in the morning, and what-feels-like hundreds of video calls each day. But what does this unprecedented state of limbo mean for brands? Plough on regardless or pause everything? The truth is there is no one-size-fits-all, and over the last few weeks, we’ve been busy advising our valuable clients on the best strategies to navigate these choppy waters. Get it right, and what you do now could define your brand for the next 10 years. To help us all in ... Read more
THE BIGGEST OPPORTUNITY FOR SOCIAL MARKETERS IN 2020 IS DARK SOCIAL
One of the biggest trends I’ve seen in the last 12-18 months has been a considerable rise in the use of dark social. Dark social sounds like a scary secret place on the internet but it is a massive opportunity for marketers, and many people get confused with what dark social is. So in this post, I thought I would share my thoughts on why I believe dark social is worth considering during 2020 and why you should start trying to track it more accurately. So what is dark social? Well, firstly it is not dark posting which is part ... Read more