Month: April 2017
UK social spend increases 38% to £1.73bn with video now accounting for 29% of all online advertising
All of us working in social media and digital have noticed the huge increase in social video and it seems the advertising budgets have shifted towards video more than anything else. The increasing amount of short video clips, TV programmes and films people watch on mobiles helped UK internet advertising grow at its fastest rate for nine years, crossing the £10 billion threshold for the first time. The amount UK companies spent on internet advertising rose 17.3pc¹ year-on-year to £10.3bn in 2016, according to the Internet Advertising Bureau UK / PwC Digital Adspend report. Mobile video ads were the fastest-growing ... Read more