Month: October 2016

It has been a truly torrid couple of weeks for consumer giants Samsung. In an instant world, even minute issues can spiral into a PR disaster, so when a major clanger is dropped- damage can be cataclysmic. And this has very much been the case this past couple of weeks. The Galaxy Note 7 was the cornerstone of Samsung’s range—and a product bursting into flames is pretty much a worst case scenario already, before even adding a failed initial recall. But is such an incident fatal to a brand, or can Samsung survive it unscathed or perhaps even come out ... Read more