Month: September 2016
Nine essential tips when carrying out a social media audit
We all now understand that social media marketing without a clear strategy is dangerous and I am amazed at how many big well-known brands still don’t really have a clear strategy. Yes they do great content and some of it sticks but they don’t actually know why they do it other than their competitors are doing it so they better get organised. In the last twelve months I must have written twenty or so social media strategies and every single one starts the same, with an audit, to take a clear benchmark. To gauge the effectiveness of your social media ... Read more