Month: August 2015

I love this stunt to help generate buzz and awareness of the new Mission Impossible film ROGUE NATION. An agency transformed the Hollywood and Highland mall into an obstacle course, where contestants could win real tickets to the world premiere in Vienna. It even ran on “America’s Got Talent” a couple weeks before the film opened. Simon Pegg is seen challenging passers by in true MI style to run a gauntlet of tests and the whole thing was captured on video. Great work, and brilliant fun by the looks of it. All they needed was the travellator from Gladiators.

Over the last five to ten years we have seen a big shift in how blogs are being used, I myself remember starting my personal blog back in 2007 and a number of my colleagues thought I was crazy. Who will read that? How will people find it? Why bother wasting your time with that? These were just some of the jibes/questions I received. Here is my first post, I Just re-read it and it made me wince a tad. Blogging was certainly not the cool thing to do back then and the technology was not that great for doing ... Read more