Month: June 2015

I came across this amusing stunt the other day a great prank style stunt from viral marketing agency Thinkmodo for a new car selling app called Carlister. It asks “What if you had the strength to lift a car with your bare hands?” They give this power to Jenni and dressed her up as a New York City meter maid. Hidden cameras captured the reactions of people witnessing her teaching a rude cab driver a lesson. I love a hidden camera stunt and it has been executed beautifully. Enjoy.

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. I decided to call this series 20:20 Vision. The concept of this is that I ask each practitioner 20 questions about themselves and they give us a glimpse into their working lives and what makes them tick. Most of the people I speak with will have an interest in digital, online or modern public relations strategy. My first interview was with Arik C. Hanson from Minnesota but this week it ... Read more