Month: April 2008

I wrote a post a while ago about how I was approached to cover an interesting internet news story on my blog. The blogger relations approach from the PR practitioner was a little clumsy but I gave the guy the benefit of the doubt and I felt the story was interesting – so I covered it on the blog. He actually thanked me for it afterwards and apologised for the way in which he approached me which I thought was a nice touch. At Wolfstar we have been involved in quite a few blogger relations and outreach programmes and we ... Read more

According to a new report out today, more than five million people have switched their energy supplier in the last year. All I can say is – are you surprised? I’m not, these companies seem to be milking us more and more each year. British Gas made record profits in the last twelve months and recently prices went up again by 15%. OK, I know that wholesale gas prices do rise and then the companies have to put their costs up to cover this. However, I don’t understand why when they go down (which they will do again in June/July ... Read more