Here is a clever little PR stunt by Ibis hotels The hotel chain has developed a robot that creates an artistic imagery from how you sleep and from the video – it’s actually rather stunning From the question, “What does your sleep look like”...

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I have just stumbled across this brilliant PR Stunt video on the Two Four Seven blog which I thought was rather clever and well executed The PR team and agency of Irish bookmaker Paddy Power managed to ambush The Ryder Cup by posting the world’s...

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Sorry for the outrageous bit of self promotion in this post but I had to share this one with you guys  A few months ago my colleagues and I at Lucre had a discussion/brainstorm/thought shower for one of our client’s Ultralase, one of the UK’s...

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The Olympics has had some brilliant PR moments and stunts For instance, the PR person that said in a brainstorm “Why don’t we turn the local athlete’s post box gold when they win a medal” deserves all the plaudits they get It’s sometimes...

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Over the last few weeks I have been working on an online campaign to help promote the joy of reading for my client Ultralase As part of the campaign we have launched the Great Book Migration by leaving 100 books, from various genres and authors all...

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Just watch this creative video, hat tip to Chris Dale for the article on PR Examples I love this campaign – a fun idea always works best on social media It kind of reminds me of the Will it Blend campaign but this feels like it gets customers and...

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I stumbled across a post by Richard Leigh about a PR stunt for a TV channel in Belgium yesterday I thought it was pretty clever and I found myself watching the video to the end - which is very rare for me - because all of the way through I was...

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The PR stunt of the week, so far OK so it’s only Monday, has to go to Alton Towers The reason is the team there have managed to get national coverage on the fact the new ride “Nemesis Sub-Terra” ride has been classed for the over 12s by the...

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The video below reminds me of the Will it Blend campaign where they did something rather extreme to a gadget to show how impressive it is In the case of Will it Blend they placed an iPad into a blender and blended into dust which made for a clever...

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Mike Tyson Vs Evander Holyfield all those years ago was an exciting flight albeit slightly alarming Two of the world’s hardest heavyweights battling it out, made for interesting late night viewing However, that was twelve years ago and this is...

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